1. Proofread! Many times companies will overlook this in a rush to get their recognition pin in hand.Although the company creating the recognition pin or employee recognition pins will probably look at the order many times, typically they are working on numerous orders at the same time. To make matters worse, the recognition pin company may not understand the meaning of the customization and draw incorrect assumptions about the pin’s design. Nothing is more embarrassing than receiving employee recognition pins with blatant mistakes.
2. Maintaining the bottom line with low prices, must not result in the sacrifice of higher quality, classic lapel pins. Saving money is important, but if the money is being saved by producing a lesser quality recognition pin, is the savings worth it? Business owners or customers should make sure they are working with a reputable solid company when purchasing employee recognition pins. This company should produce quality at a reasonable price.
3. Customers should research prospective partner companies before selecting which pin they want to go with including factors such as style, quality and appearance. Once determined, they should get quotes and proposals on the employee recognition pins they want.
4. Procrastination has no place if a company is looking for high quality recognition pins, especially if time is of the essence. Although the turnaround time for employee recognition pins is relatively short, companies should place their orders well in advance. The company creating the pins can then have the time required to provide high quality on schedule.
5. Getting samples or proofs is critical to the process. Being able to see the final product before the production run is completed is important and can prevent major costly mistakes and allow for changes if needed.
6. Companies should ask questions. After all, it’s their company the employee recognition pins represent. If companies are not familiar with the lingo, they should clarify their understanding of the process.
7. Buyers should remember to keep it simple. Lapel pins are used for branding in a marketing sense. Great conversations can be sparked by seeing a recognition pin. All a recognition pin needs is the company name, company colors, or a few words about the goal or achievement if appropriate for the recognition pin. Anything more is too much.
8. For branding purposes, a good question to ask is whether or not the recognition pins fit the company image. The pins themselves may also be used to represent the products and services offered. This decision can be made by the companies.
9. Quality may cost slightly more in the short term, but the long term value is worth the incremental investment. Low cost does not make lapel pins the best choice. The message intended for the recipients is lessened if the quality is noticeably poor or shoddy and the craftsmanship is lacking.
10. There are several questions companies should ask including how many lapel pins will be needed? How big should the lapel pins be? Do the lapel pins require metal finishes such as shiny or antiqued? What type of coloring will be used and will it include hard or soft enamel? Would sandblasting or other features like epoxy, back text, packaging or clutch considerations improve the lapel pin? What is the production time for these lapel pins? Are the employee recognition pins required for an upcoming event? Are any samples required of the artwork prior to production?
Regarding The Author: Paul Stark is the proprietor of The Monterey Company, a company that specializes in manufacturing employee recognition pins, custom lapel pins and other custom metal products. Visit http://www.MontereyCompany.com for more information about lapel pins, service lapel pins and service pins.
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